General Information

SRDS Regulations
Publisher specifies SRDS Contract and Copy Regulations, Nos. 1, 2, 5, 7, 8, 12, 14, 15, 16, 17, 21, 23, 24, 25, 27, 30, 32, 33, 34, 35, 36, 37, 38, 42.

Frequency Discounts
Frequency discounts are earned within a 12-month (12-issue) period. Advertisers with contracts will be billed at contract rate.Those who fail to fulfill their contract within the 12-month term will be charged back the difference between earned and contracted rate.

Volume Discounts
Volume discounts are available on combined space during a 12-month contractual period of 18 pages or more. Contact your sales representative for more information.

Agency Commissions
A 15% agency commission is available for all established agencies.

Copy
All ad copy is subject to approval by the publisher. Agency-generated insertions must be camera ready. Improperly prepared copy will be revised at the advertiserfs expense or returned for revision if time permits. Advertisers may submit materials for ads in manuscript form, and Western Horseman will lay out and make up the ad.

Proofs
If copy is received 10 days prior to closing deadline, proofs will be returned for review prior to publication. Otherwise, proofs will be sent for record only with no opportunity for corrections.

Changes and Cancellations
Changes in supplied copy or text will be charged a minimum rate of $25.00. All advertisements ordered set and not used will be charged for composition. Cancellations are not accepted after closing date and must be received in writing on or before closing date.

Bleed and Special Positions
Bleed ads are accepted at no additional charge. Special position requests may be approved for full-page ads only, at an extra charge of 15% of the black-and-white rate.

Rateholder (4-Color Ads)
Minimum of 1^6-page b&w ad.

Additional Discount
A 15% discount is available the first time an ad is submitted camera ready.This discount is only applied the first time an ad is submitted and from clients not using an agency.

Inserts
Inserts are accepted at special discounts. Call the sales representative in your area for details and prices.

Positioning
Publisher will make every effort to comply with position requests but will not be bound by any conditions appearing in contract, insertion order or copy instructions regarding position of advertising. Call for available positions and rates. Send Ad Materials to: Western Horseman, 3850 N. Nevada Ave., Colorado Springs, CO 80907

Payment Information
Prepayment is required for all new customers for the first order. Net 30 days after credit has been established.To establish credit, a credit application must be sent to your sales representative. Orders without credit established must be accompanied by a check,VISA, American Express, or MasterCard. Prepayments are due by materials due deadline.A charge of 1% per month will apply on all accounts 30 days past due.

Liability
Publisher reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.