Further Specs

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Production Schedule for 2007
ISSUE AD CLOSE AD MATERIALS DUE
January/February November 14 November 21
March/April January 17 January 24
May/June March 15 March 22
July/August May 14 May 21
September/October July 18 July 25
November/December September 17 September 24
Ad Mechanical Specifications
1/4 Vertical
4 1/8" x 5 1/16"
1/3 Square
5 1/16" x 5 1/16"
1/2 Horizontal
8 1/2" x 5 1/16"
1/3 Vertical
2 11/16" x
10 5/16"
2/3 Vertical
5 1/16" x 10 5/16"
1/4 Vertical
4 1/8" x 5 1/16"
1/3 Square
5 1/16" x 5 1/16"
1/2 Horizontal
8 1/2" x 5 1/16"
Bleed Specifications
UNIT NON-BLEED (WxD) BLEED TRIM*
Double Page Spread** 17 1/2" x 10 5/16" 18 1/4" x 11 1/16" 18" x 10 13/16"
Full Page 8 1/2" x 10 5/16" 9 1/4" x 11 1/16" 9" x 10 13/16"
2/3 Vertical 5 5/16" x 10 5/16" 5 13/16" x 11 1/16" 5 9/16" x 10 13/16"
1/2 Horizontal 8 1/2" x 5 1/16" 9 1/4" x 5 9/16" 9" x 5 5/16"
1/3 Vertical 2 11/16" x 10 5/16" 3 3/16" x 11 1/16" 2 15/16" x 10 13/16"

*Bleed safety: Keep all live matter 1/4” from the trim size on all four sides.
**Add 1/4” on each side of center line of spine for safety margin. All ads must conform to the above dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.

Length Conversion Chart
1/16 = .0625 1/8 = .125 3/16 = .1875 1/4 = .25 5/16 = .3125 7/16 = .4375
1/2 = .5 9/16 = .5625 11/16 = .6875 13/16 = .8125 15/16 = .9375 15/16 = .9375