The West Isn’t Just a Place; It’s a Way of Life
When people think of the West, they often think of a geographic area. One that is located primarily west of the Mississippi River in the good ole’ U.S.A. ...
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The breathtaking beauty of Monument Valley and the Grand Canyon are images that come to mind. Maybe you think of endless wide open spaces, “where the buffalo roam and the deer and the antelope play.”
But the West, for many people, is more than a place to visit or live. It represents a way of life. Some call it the cowboy way of life. It’s a value system where a man’s word is his bond. It’s a place where he looks you in the eye when he shakes your hand. Where he knows it takes a hard day’s work to earn a fair wage. It’s individuals who stand up for what is right, no matter the consequences. It’s reaching out to your neighbors, when they have lost everything to a raging wildfire, or some other calamity.
Maybe you are a rancher who saddles a good horse at daylight and rides out to check his cattle every day. Or maybe you sit in an office in front of a computer for what seems like an eternity, getting in your 8 hours. But the fact is, where you work or what you do doesn’t make you a “Westerner.” It’s what’s in your heart. It’s a spirit of adventure that’s sewn into your soul and into everything you do.
The spirit of the West isn’t understood by everyone. If you have to try and explain it, chances are they aren’t going to get it. Wanting to spend time on the back of a good horse, rather than playing video games or being consumed by the latest “tweet,” isn’t normal behavior for much of the world, but it makes perfect sense to those of us with that cowboy spirit.
What cowboys and lovers of the western way of life choose to wear is a departure from “average” as well. A good pair of Western boots and a well-made, long-lasting Western shirt are staples of a cowboy’s wardrobe. It’s part of what sets us apart. Folks in this crowd wear a belt to hold up their pants, too, usually with a buckle they won or that was handed down from one generation to the next.
Outfits that manufacture Western apparel embody those same values and principles that define the West. Companies like Roper Apparel and Footwear. Founded in 1948, Roper has been outfitting cowboys and lovers of the Western Lifestyle for almost 70 years now. To learn more about Roper Apparel and Footwear, go to www.eroper.com. Wear Roper. Wear the West.