About Us

A Changing World

January 2017 marks the 81st year of publication for Western Horseman magazine. It’s hard to conceptualize just how much the world has changed since founder Paul Albert began pursuing his dreams near San Francisco in 1936. Surely he would be astonished at the technological innovations that we now use to produce the magazine each month. The changes from 1936 to 2017 have been absolutely staggering.

One thing has not changed—Western Horseman’s role in providing the most trusted and authentic content in the Western world. Our print publication has a dedicated readership that is envied by many of our competitors. Its quality recently earned a coveted General Excellence nod at the 2016 American Horse Publications Equine Media Awards.

But our outfit has expanded our trusted brand—Western Horseman—beyond the pages of a magazine.

Thousands of people visit our website each month, where they can read a blog, view amazing photography, watch videos, buy a book or subscribe to either the print or digital version of the magazine. More than 352,000 bona-fide Facebook fans interact with us, many of them on a daily basis. We also connect with our audience through Twitter, Instagram and other forms of social media.

Earning the dedicated trust of our audience did not happen over-night. We have been earning it, issue by issue, since 1936.

Western Horseman

  • Has connected with Western stock-horse enthusiasts for 81 years.
  • Attracts a monthly paid circulation of more than 163,000, with a monthly readership of nearly 500,000.
  • Readers are so committed that nearly 50 percent don’t even read other equine magazines.
  • Readers own nearly 900,000 head of horses.
  • Has more than 352,000 Facebook fans.
  • Has a rapidly growing audience of Twitter and Instagram followers.
  • Can connect your business with our dedicated and growing audience.

If Paul Albert were here today, he might not understand all the things we do now at Western Horseman or how we do them, but he would still recognize who we are. We are still “The Magazine for Admirers of Stock Horses.” After all, the best things really don’t change.

Ernie King, Publisher

Since 1936, we at Western Horseman have been proud to be a part of our readers' lives as we all go on the ever-lasting journey of horsemanship and share the love for horses and the Western way of life. Watch the video.